Join me (Dr. Jay Davidson) as I interview Jon Butcher as part of the Chronic Lyme Disease Summit #2 to discuss his creation of Lifebook. Lifebook is a tool that helps you to examine and illustrate 12 important categories of your life, including health and fitness, financial life, career, love relationship, parenting, and more. Jon walks us through the background of Lifebook and has a special offer for Chronic Lyme Disease Summit #2 listeners who want to get started today!

Take the FREE Lifebook Assessment, it takes less than 20 minutes!
Sign up for the Chronic Lyme Disease Summit #2 Lifebook special by clicking HERE!

Repairing Relationships After Illness

Guest: Jon Butcher

The contents of presentation are for informational purposes only and are not intended to be a substitute for professional medical advice, diagnosis, or treatment. This presentation does not provide medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

Dr. Davidson: Hello, this is Dr. Jay Davidson from I’m excited to welcome you to this very special segment of The Chronic Lyme Disease Summit 2. According to the CDC, there are more people affected with Lyme disease each year than breast cancer.

Today, my special guest is Jon Butcher and we’re going to be exploring repairing relationships after illness. But before we do, a little bit about Jon Butcher. Jon is an artist, writer, musician, producer, hopeless entrepreneur, chairman of the board of Precious Moments family of companies, creator of spectacular successes and awesome failures. Over the years, people have asked Jon how Jon and Missy have been able to craft such an extraordinary life?

Most millionaire entrepreneurs and other leaders have no idea what exactly they have done for success. But Jon is consciously confident of this. Hence, he can pinpoint exactly what made the difference and has developed this methodology and a replicable success system called Lifebook, which has been studied by thousands of people all over the world. From defining aging to redefining love from money to happiness, they decided to discard the traditional rules of society and design their own blueprint for living an extraordinary life.

Jon, welcome to The Chronic Lyme Disease Summit 2. © All rights reserved. 2

Jon: Thank you so much, Jay. It’s great to be here. Hello, everybody.

Dr. Davidson: Well, I want to clarify on the frontend here why I believe this interview could be one of the most powerful interviews in this whole summit. So, with my wife almost dying from chronic Lyme disease, her getting out of the acute phase, her healing then kind of rebuilding—I almost look at that as three different phases.

There was this fourth stage that we needed to go through. And it was basically after she had her illness symptoms or crash, our relationship that we had, husband/spouse, was just destroyed. It was like the atomic bomb aftermath. And I was informed of Jon’s program called Lifebook, 2008, I believe, when it was first launched. And I originally signed up, “I’m going to do this.” And then we never ended up doing it.

And then come full circle again, kept hearing this thing called Lifebook. Lifebook. And we decided in May of 2015, for my birthday and Mother’s Day. They were both on a Sunday of that weekend. We decided as a gift to ourselves we’re going to do this program that we keep hearing so much good feedback from. And honestly, Jon, since embarking on the Lifebook, it has absolutely, not only, I would say, restored our relationship to where it was but it has taken it through a whole new level.

So I first want to thank you for everything that you’ve done because you’ve literally, I don’t know if I really want to say saved my marriage, because you’ve definitely done that, but you’ve also like exponentially made it the most amazing relationship I could ever imagine. So I just want to give you—if I was with you right now, I’d give you a huge hug. But I just want to say thank you and…

Jon: I really appreciate those kind words, man. And I’ll say one thing about you and Heather. You guys came to play all out. And that’s the reason that you achieved such extraordinary results. So, we really appreciate you guys too.

Dr. Davidson: So for the listeners of the Chronic Lyme Disease Summit 2, can you give us a background? What is Lifebook and where does this even come from?

Jon: Sure. So, here’s what Lifebook is. Lifebook is a book that you write yourself. It’s about 120 pages. It’s beautifully illustrated with your own photographs. And you create it by going through this four-day program called the Lifebook Design Session. And what we do over that four-day program is we © All rights reserved. 3

take you through the process of thinking through 12 important areas of your life.

Basically, what you’re doing is you’re going to be watching 12 movies. And each of these movies is on a separate category of your life. So one is health and fitness, one is your financial life, your career, your love relationship, parenting, your character, etcetera, your social life. And you deeply explore these areas of your life. And during these movies, there is open space where we ask you to answer some questions. So, in essence, we guide you through the process of deeply examining your life in 12 important areas. And you’re taking notes the whole time. You’re writing down your beliefs, your aspirations, your motivations, your strategies, exactly what you want in all these areas of your life.

And the end result of this process is a personal development tool called your Lifebook. It’s about the most powerful personal development tool you could ever own. It’s a vivid description of a person you want to be and the life that you want to live. And then once you have that Lifebook done, your job is to start creating that life vision that you’ve worked so hard to define.

So that’s basically, that’s like a very, very quick description of what Lifebook is. And how it started, Jay, is probably—let me think about this. What year was it? It was at least 18, if not 20 years ago. Missy and I, we started our Lifebook. And we were doing a lot of personal development work at that time. We were listening to Tony Robbins, Wayne Dyer, Deepak Chopra, Brian Tracy – the classics, the good stuff. And we were learning a lot.

And the reason that I started my Lifebook is because I wasn’t satisfied with my ability to implement the concepts I was learning effectively enough. So I started really taking notes on what I was learning. And I started really getting clear on my strategies. And over time, I started to identify the most important areas of my life that I felt that I really had to nail in order to live this extraordinary life that Missy and I wanted to create together.

So Lifebook evolved over a period of about 10 years where we created a Lifebook for ourselves. We never showed it to anybody. This was our personal development tool. Never even thought about showing it to anybody because, I mean, it was a completely private book that defined what we wanted our lives to be like in 12 important areas.

And so, for about 10 years, we worked with this tool in our own lives. And then I think it was 2003 was the first time that anyone ever saw my Lifebook. I was at a meeting. We were doing a product development—actually with Pat Gentempo, my best friend, a big leader with the chiropractic profession. Pat © All rights reserved. 4

and I were doing a start-up in 2003, and we were doing product development. I don’t even remember what we were working on. It had to do with the health and fitness space. And I had my Lifebook with me like I always did. You always saw me carrying around this black book with me, and no one ever really knew what it was. It just looked like a regular old work notebook.

And we got stuck on something that had to do with health and fitness. And I said, “Guys, let me show you how I handle that in my life.” And I opened up my Lifebook, probably read a couple of paragraphs from my strategy section. And I remember at that meeting, there were probably eight people around the table. You could’ve heard a pin drop. Everyone was looking at it and was like, “What is that?” And I said “Well, I call this my Lifebook. This is how I organize my life.” And I kind of took people through. I mean like the room was completely silent. It was a very odd moment.

And then, Jay, about a week later, I started getting calls. I got calls from three guys in that meeting, Pat Gentempo being one. And they asked me, “Is there any way that you could help me create one of those for myself?” I never thought about that. But I said, “You know let’s give it a shot. Let’s plan a weekend together. We’ll get out the white board. And I’ll try to help you do, in one weekend, what has taken me 10 years to do, which is think down your life in the most important areas.”

So let’s see, I think, either Pat Gentempo or David Jackson was the first one to go to the Lifebook program. And I can’t, for the life of me, remember which one of those guys were first. But one of them was first and one of them was second. We took Pat and Laurie through, and we took David and Nicole through a completely, like made-up, handmade Lifebook session. I got out my Lifebook and we talked about their life. And over a period of about four days, they created a Lifebook for themselves. And I did that with a couple of my other friends. And the results were so extraordinary that Missy and I realized pretty quickly that we had something here that could really, really help people.

And so we did not take this decision lightly, Jay. You know us. We’re private people. Our relationship is so important to us. Our family is so important to us. We knew that if we shared Lifebook with the world, we were going to have to open up our lives. And we weren’t necessarily looking forward to that. But the fact of the matter is that we felt that this was so important that we couldn’t not share it.

And so we ended up deciding to take Lifebook out to the world in 2007-2008. And we launched this company. And it’s changed everything about our lives to bring this out to the world. And we don’t regret a single bit of it because it has helped people really get a grip on their existence and transform their lives into © All rights reserved. 5

what they really want them to be. So we couldn’t be more grateful for this gift that we’ve been given.

Dr. Davidson: Yeah. The Lifebook program—it’s funny how—or it’s interesting how you hear things and then act on them. They keep kind of coming back. And they come back louder and louder until you finally act on it. And Lifebook for us, for Heather and I, was that. I mean from 2008 to finally we went to an intensive Lifebook weekend in Chicago at the time, May of 2015. And then we’re just so blessed to be able to actually go to your house one evening. And that’s when I first had met you. And the honest thing that caught me and my wife was to watch you and Missy interact. And you could literally just see the love for each other pouring out.

Jon: Yeah. We love each other.

Dr. Davidson: Yeah. And how many years have you been married now, Jon?

Jon: We celebrated our 26th anniversary last week.

Dr. Davidson: Awesome. And four kids. How many grandkids?

Jon: Four kids, three grandkids. We had our third last week. Jordan, our oldest son, had a baby last week. So we’ve got three grandkids, four kids. We’ve been together for almost three decades now.

Dr. Davidson: Awesome. Congratulations by the way.

Jon: Thanks.

Dr. Davidson: But it was literally seeing—it’s one thing just for somebody to say, “Oh yeah this is what I do” or “This is our focus.” It’s another thing to experience and to see it. And to give the listener a little idea of your house. You walk in to this giant Chicago mansion that you’ve custom-made. Doors open up. There’s artwork all over. I mean, there’s essential oil HVAC smell in the air that you have like this aromatherapy throughout.

Literally, in the middle of Jon’s house is a giant gymnasium. Then there’s a pool right off the side, a hot tub. There’s sauna on the back. There’s a pool outside, which you can only use for a few months obviously in Chicago but they’re still outside. And then there’s kitchen. And just, I’m in awe. So give the listener a little idea, why is there a gym right in the middle of your house?

Jon: Well, there’s no excuse for not being in shape in this house except pure laziness. You need to walk past our gym 20 times a day. It’s in the very center of our house. When we designed this house, Jay, we want to create a © All rights reserved. 6

sanctuary. We wanted to create an oasis from the craziness of the modern world. Missy and I right now are actively running six companies. And some of our companies have multiple divisions that are almost like companies in themselves. So we’ve got very, very busy lives. We chose a life of achievement and big goals. And although we’re sort of coming to the point now where we’ve gotten so much into reality and so much done that we’re just now getting to the age where were ready to sort of change our lifestyle again, which is super exciting for us.

But the last 25 years have been about achievement. They’ve been about setting worthy goals and accomplishing those goals. We’ve worked hard. We’ve created some awesome stuff. And we knew, when we designed this home over 20 years ago, that we were going to have busy lives and we needed a sanctuary to revive us and to re-energize us. So when we sat down to create this home, we built the values into it that would be healing and nurturing and that would strengthen us.

So that’s why our home is—there are waterfalls all over the place. There’s 20-foot trees in our living room. We’re surrounded by green living things. We focused on fire. We focused on health and fitness. And this place is like a spa. And that’s very conscious because we do have stressful lives. I mean that’s the bottom line of it. It’s good stress. But we have a lot of—we’re very, very busy. So this home was the best investment we ever made.

And the gym that’s in the center of it was probably—when I look back on the last 25 years, the money that I spent on this gym, that sits in the middle of my house, is probably the best few thousand dollars that I ever spent on anything in my life. When you take a look at just a few dollars a day. And it removes the hurdles that you have to working out. It’s like—especially when you live in Chicago, man, if it’s snowing or sleeting out there, you’re like, “No. I’m not going to the gym today. I just can’t.” Well, we don’t have any excuses like that in this house.

So that’s why we put the gym in the middle of the home. And that’s why we designed this home like we designed it, so that it would be a healing environment that would care for us and nurture us. And you can feel that right when you walk in the door, right?

Dr. Davidson: Oh, absolutely, yeah. I still remember, two years later, walking into your house and just—I mean just like the wow factor. And how much it stood out, Jon, that you don’t follow the traditional thought. And I’ve been one that studied personal development a lot. My dad was somebody that always basically—his dad, so my grandpa, was an entrepreneur but horrible with money. So my dad took the opposite route with one job, 30+ years, and not © All rights reserved. 7

happy but like wanting the security, the stability that he didn’t have as a kid. And then I took that and I said, “Well, I don’t want to be like my dad.” I want to kind of create my own path. But coming from—well, my dad would say this constantly, “Be careful, be careful.” So I had all these things engrained in me. And I think we all do from our parents, from our—just our environment.

And when I think about why Lifebook ended up being so profound to me is that I believe it brought to conscious all these different things in all the different areas, and then allowed me to start going at them systemically.

Jon: That’s a perfect, Jay. That is exactly right. Lifebook is the most comprehensive personal development program there is. We look at your entire life, not just one or two pieces of it. And there’s no place to hide. There’s no stone left unturned. So you can’t really bring that much consciousness to your life all at once and not transform, and not shake something loose. And then from that point forward, after you’ve done the deep thinking about every area of your life, some of which you’ve probably never really brought much consciousness to at all, you’ve got this standardized system now that helps you organize and balance your entire life moving forward. And you’re exactly right, I mean that’s a great way to say it. It allows you to wrap your mind around this incredibly complex thing called your life and really get a handle on it, right?

Dr. Davidson: Yeah. Well, and looking from like a clinical side, especially with those struggling with Lyme disease, and bridging the connection here for the listener, is it seems as if the worse somebody is in the health, symptomatic, and chronic Lyme state, the more emotional trauma, the more emotional stress, and things that they’ve dealt with, then it’s really opened you up from a clinical side to say, “Okay, yeah. We need to figure out what’s the best protocol for dealing with pathogen, that there’s toxicity or how do you address that.”

But then there’s this whole other side of this my emotional side of things. And I started realizing that Lifebook really put together everything that I’ve ever studied into something that I could use that was not overwhelming, because it’s very easy to feel overwhelmed with all of the information that’s out there in today’s age and all stuff you can find, but to boil it down into something that’s practical.

And when my wife and I saw you, Jon, with your wife, Missy, I mean, it was like, “Okay, I want that.” And my wife was like, “Yes, absolutely,” but she has a little different view in the finances. I’m like if I see something, I’ll immediately want to invest. And she’s a little bit slower. And we did our enneagrams, and I was the type 8 and she was a type 6. © All rights reserved. 8

Jon: I know. I think you and I have the exact same personality. I think you’re an 8 with a 7 wing. There are 48 different personalities. And, Jay, I think you and I have the exact same one out of 48 different choices.

Dr. Davidson: Yeah, I think that’s why we get along well. But with that, we decided, we’re already at the Lifebook weekend, which I understand finances can be stressful. And I pressured Jon, I’m like, “Okay, you got to help all these people listening to get access to Lifebook even if they can’t do a $10,000 weekend excursion or they can’t do like your personal one-on-one coaching that Heather and I ended up moving into.” But I looked at it and I said, “Okay. First of all, everything in my life seems great from my perspective at the time except for my relationship.” And I had people commenting constantly like, “Oh, Jay, you’re so amazing to be staying with your wife through this whole harshness.” And I was like “Yeah, I was with her. I was supporting her.” But it didn’t mean our relationship was good and going through Lifebook allowed to change that.

So can you get on, Jon, this concept of modern day adrenal fatigue and something that you saw within Heather on that first weekend that we started our personal coaching.

Jon: Well, I will tell you that it’s not just something we saw in Heather. It’s something that we see in almost every couple that walks through our door. And, Jay, I just want to say, look, it’s hard enough just to figure out how to have a great relationship and how to maintain a great relationship, let alone layering on what you two had to deal with. That was an added stress that would have broken most couples, right? Plain and simple.

Dr. Davidson: Yeah.

Jon: Yeah. So, I mean, it’s hard enough to have a great relationship to begin with, let alone having life and death issues like you guys had. So here’s what we see more common than anything else with the couples that walk through our door, especially if the woman is trying to have a career outside the home. This is one of the biggest problems we face in America today, is women who want to be a great wife, a great mom, want to have a career, want to keep themselves in shape, want a little bit of leisure time, want some spiritual fulfillment. And we almost never see that done successfully. Maybe I can count on probably one hand the times I’ve seen that done successfully. More often than not she is overwhelmed and exhausted from running around and trying to do her best but feeling inadequate in, basically, every area. And wishes she was able to be a better mom and spend more time with the kids. Wishes she would be able to spend more time with her husband. The career is © All rights reserved. 9

stretching her. No time for her own health and fitness. No leisure time. That’s the story that we’ve seen of most couples that come through our door.

And then what is, the common story is, we were in love. We got married. The first year, it was great. But then the kids came and then our careers heated up. And we got the house. And we got the car. And we have the bills. And we used to spend time together. The relationship used to be hotter. Sex life used to be awesome. We used to care about how we look for each other. We used to dress up when we went out together. We used to take time to really enjoy each other. And we don’t do that anymore. That’s a thing of the past. And that’s how relationships cool off and become mediocre.

And that’s the most common story of what you see around you. But it doesn’t have to be that way. It’s just that we don’t have very many role models. But that doesn’t have to be your story, even though it’s the story that most people have. And it was your story when you came in here. And you guys were not only—you guys were clocked with a very, very difficult challenge. And like I said, you came in here to do the work. And you rolled up your sleeves and you guys made just immense progress.

Dr. Davidson: Yeah, yeah. It was life changing. I still think back. So when Heather was pregnant with Leela, at that time when we had our chiropractic office, she told our staff, “Oh, you know after I have…”—and we didn’t know if it was a boy or girl at that time, but—“after I have my child, give me a week and I’ll be back in the office.”

And I look back on that now and think how silly and ridiculous that was. I mean at the time, it was like not a big deal. And I talked with my wife and she’ll say, “Well, I’m a doctor. I need to be helping people. But yes, I want to be a full-time mom too. I don’t want somebody else raising my child. And yeah, I want to be a spouse.” And it’s like, “Well, those are all full-time position. There’s only so much time a day.” And is this…

Jon: There is the problem, Jay. Right there. The math doesn’t work.

Dr. Davidson: Yeah. And correct me if I’m wrong, this is your idea that you told me. And I was like, “This is it, Jon. Modern-day adrenal fatigue that you can take the best protocol for the adrenals. You can do the best functional medicine out there. But if your emotional stress is so high because you can’t achieve all the areas you want to achieve, then how are the adrenals ever supposed to rebuild?

Jon: Exactly. 100%. © All rights reserved. 10

Dr. Davidson: So for our listeners, can you touch on the relationship with you and Missy and how you look at that to power your life versus take away from your life?

Jon: Oh, yeah, I can definitely talk about that. My relationship with Missy is the most important thing in my life. It’s the foundation of our life and it always has been. When I look back on our almost 30 years together, Jay, and I think about what were those things that we did a little bit different than the couples that we see around us? I’ve given this quite a bit of thought, and I’ve come up with three or four things that were different about Missy and I.

The first thing was that we’re all in in this relationship. So many couples have like one foot out the door where they haven’t completely committed in every way possible. Some couples are—there’s a lot of different levels of commitment in relationships. Like casual sex is a level of commitment. It’s not a very deep level of commitment. Being boyfriend and girlfriend is a level of commitment.

When you say you’re going to get married and you’re going to stay together forever, that’s another level of commitment. But there are many, many deeper levels. A lot of couples are committed emotionally but not committed sexually. They just haven’t figured out the sex piece, a lot of couples are like that. Other couples have figured that out and got that firing on all cylinders but they’re not committed emotionally.

There’s a lot of different levels of commitment. And Missy and I just went all in and we did it early. We did early. We said, “Okay, this is it. We’re going to go all in with no safety net, no parachute. I am yours. You are mine. We are 100% all in to this relationship.” So we never had any of the posturing and positioning and power struggles that other couples had. Because from the very beginning, we were like, “We’re going to give this everything we have. This is going to be the most important thing and we’re going to build it.” Now, that’s a decision that anyone can make anytime they want to make it. We made it early on. And so that’s one of the things that’s different about us than some couples out there, is we are 100% all in, fully committed to this relationship and always have been.

Number two, Jay, when we first started out together, we looked around us at other couples and how other people lived, and we didn’t necessarily like what we saw. Most Americans gain a pound a year their entire adult life. We decided we weren’t going to do that. Most couples, the relationship might start out hot, but after a few years it cools off. And at some point, they just stop spending intimate time together. And their sex life fades and their passion fades and their romance. We’re not doing that. We’re not running that program. Same thing from everything, from public school to just everything © All rights reserved. 11

about our lives, what we decided to do is march to our own drummer. We decided to live a life that was uniquely ours.

And so we developed what we call a respectful disregard for how other people choose to live their lives. Just because everybody else is doing it doesn’t mean that it’s the right thing to do. As a matter of fact, if everybody else is doing it, that may be a red flag that there’s probably a better way to do it. So Missy and I just questioned everything. And we made up our own minds how we wanted to live. What we wanted our lifestyle to be. How we wanted to educate our kids. What we wanted our relationship to look like and feel like and be like. We just did not follow the herd.

And we used our Lifebooks to develop our vision in each of those important areas. And those visions were uniquely ours. That’s why our life is so different. That’s why our house is so different. It’s because we’ve made conscious choices instead of just sort of following the automatic patterns that everybody else follows. You know what I’m saying?

Dr. Davidson: Absolutely.

Jon: Yeah, and you can tell. So through these 20-plus years that we’ve spent together, we’ve sought best practices in every area of our lives. If there’s a new or better way of doing just about anything, we want to know about it. And we want to integrate it into our lives, and we used our Lifebooks to do that.

So those were a couple of really important things. And then I would say that when you layer on our deep commitment to personal development, that really was one of the game changers for us. We discovered personal development early on in our relationship and we became students of personal development. So Missy and I, we’re highly developed individuals. We’ve studied and we’ve worked on ourselves as individuals, and we’ve worked consciously on our relationship with a deep commitment to personal development.

And so over the years, we’ve almost—it’s like this relationship of ours made us more than we made it, that’s how we feel. This relationship has shaped us. All the support and love and encouragement and just admiration and respect and passion that we’ve shined on each other for these three decades, it just turned us into something else, something new, something different than we were before. And so those were a few things that made us a little bit different: A full-on commitment to the relationship, a commitment to not live like everybody else and to figure out a better way, and the commitment to personal development. © All rights reserved. 12

Then, I’ll add one more thing. Missy and I have always focused a lot of time and energy on our sex life. I mean it has been—we made a commitment early on in our relationship to explore sensuality and eroticism together. And we have taken that seriously. And we’ve talked a lot to you and Heather about that. And most couples don’t do that. And that has been an absolute game changer for us.

Because there is a certain kind of intimacy, that comes from sexual intimacy, that you can’t get any other way. That connection between two people that a commitment to your sex life can create creates the deepest possible connection you can have. When you add on all the other good things that we bring to our relationship, that’s kind of the icing on the cake. But I would say this, that has been so important to us over the years that I would want to include it in these top three or four things and the strategies that we’ve used.

Dr. Davidson: Yeah, absolutely. I mean, I view it, Jon, as you’re using your relationship to essentially power all the other areas of your life. Is that an easy way to say it?

Jon: It is absolutely 100%. So Missy and I work together. We’ve started in running these companies together. We parent together. We definitely have our own separate roles. She supports me and I support her in our own separate things that we’ve got to do. We’re just one hell of a team. And yes, our relationship is the foundation of everything in our lives.

Dr. Davidson: Yeah. And I love your word unconditional. The listener wouldn’t be listening right now if they had a fixed mindset. They’re looking for growth. There was the book called Mindset, where it basically boiled down, you either a growth mindset or a fixed mindset. And having a growth mindset opens up this whole world of possibilities. Opening up a little bit of my own personal life, my parents—I have an older sister. I’m the youngest. I’m the baby of the family. I went to college. My parents got a divorce. My wife has a younger brother. When she went to college, her parents got a divorce. So that was what originally like connected us.

And going through Lifebook, I started really making conscious note of how I’ve been programmed. I mean I could probably, on one hand, tell you how many times I’ve seen my parents, before they were divorced, seen my parents kiss. Like intimacy was not something I ever saw. So therefore, it made me very uncomfortable. I mean there have definitely been some uncomfortable conversations with you, Jon, but it’s been what I’ve needed because of my own background. © All rights reserved. 13

And everybody’s going to have their own issues or own areas where they need to excel in. And I think of this way, you have, let’s say for a business owner, you have this successful business owner, and then their personal life is just horrific. Or you have this amazing loving relationship with your spouse but yet all of the other areas are just not at where they want it to be. It’s like there is one area or a couple of categories here and there but not all of them. And you’re the one person I found in my journey that seems to have the most success—and it’s how you define it—but most success in all 12 categories.

So if we list the categories off, the first five—and correct me if I’m wrong here, Jon—the first five are primarily like you, yourself. So category 1 is health and fitness, which is where your gym in the living room came from; you’ve got your intellectual life, that’s category 2; category 3 is emotional life; category 4 is character; and then the fifth category is spiritual life. Correct?

Jon: That’s right. And we call those your personal life categories defined as you separate from the rest of the world. Those categories are all you and don’t depend on anybody but you.

Dr. Davidson: So then moving forward, you’ve got your category 6. You guys say it’s your love relationship, which would, for instance, be like Heather and I or you and Missy. Category 7 is parenting. Category 8 is your social life. Then we get into financial life…

Jon: We call those three categories are your relationship categories: your love life, your parenting, and your social life. And then we get into the business categories, which are your financial life and your career. And finally, it all comes together in a category called your quality of life, which is your overall—those are the experiences that you want to have in your life, the things you want to be surrounded by. Your dream home lives in this category. If you’re a boat person, this is where your boat or your cars live. So that’s called the quality of life category.

Dr. Davidson: And then the category 12 is your life vision.

Jon: Correct. What happens with life vision is, after you’re done thinking about the other 11 categories, from your health and fitness all the way to your quality of life, what we ask you to do then is pull those visions all together into one singular compelling vision for your life. And that’s where you walk out of the Lifebook session with, is that life vision clearly defined so that you can start building it.

Dr. Davidson: I think of the Lifebook, Jon, as like glorified scrapbook on steroids that you have like your own—you have your quotes. I mean what you © All rights reserved. 14

do when you get this program you get photos and get quotes and stuff that you can pick from on your huge list and stuff. And essentially, you’re dragging your pictures on and putting your—in each category.

Jon: Yup. Personalize it.

Dr. Davidson: Yeah. Personalize it. So it can seem a little overwhelming. Okay, there’s 12 categories and then what all within this? So within each of the categories, there’s essentially four sections or parts. Can you just maybe quickly touch on that, Jon?

Jon: Yeah. Your Lifebook is a result of you answering four questions in each of the 12 categories. And the four questions are—so you just think about the category right now. Think about your health and fitness or your love relationship or your financial life. And these are the four questions we’re going to ask you.

The first question is, what are your beliefs in this area of your life that control your behavior? And this is an interesting one because sometimes you can discover that you’ve got some lousy limiting beliefs that maybe were installed in childhood that are not serving you anymore and you might want to get rid of those beliefs. For instance, the love of money is the root of all evil. That is a belief that’s widely held. And if you have a goal to become wealthy, but you have a fundamental belief somewhere deep in your psyche that wealthy people are evil, you’re going to sabotage yourself at every turn. That is why it’s so important to understand your beliefs.

If you have a belief that, “Well, everybody in my family is fat and unhealthy. And so, it’s just a matter time before I get fat,” or, “Everybody in my family has type 2 diabetes, so I’m sure I’m going to get that someday.” That’s a belief that you don’t want to be carrying around with you. So the first thing that we do in each category is we ask you to define the beliefs that have been controlling your behavior. And of course, that’s not the easiest thing to do. But we make it easy, right, Jay? We hold your hand all the way through this process. Like a lot of people listening to me describe that would say, “I can’t do that,” or “How will I start?” But you might want just spend a few seconds talking about how easy this is to do the way we do it.

Dr. Davidson: Yeah. Well, that’s—I kind of hit on it earlier. Going through this process, like especially in the love relationship category, I realized my parents and the relationship that they had, so therefore, I started understanding why I felt a certain way about relationships. Why I had an issue with intimacy, for instance, because my belief was that relationship really—you shouldn’t have intimacy because I never saw it. That was kind of one of underlying beliefs in © All rights reserved. 15

going through the Lifebook. Yeah, help to bring things to the front. So there is not a right or wrong answer I think was the best part of this whole Lifebook.

Jon: Exactly. There is a right or wrong answer for you. Right? There is not a general right or wrong answer. But there is a definitely right or wrong answer for you. And we help you discover what that is.

Dr. Davidson: Yes. Yeah. And it helps to bring the best of you out.

Jon: Totally.

Dr. Davidson: And I think if there’s one gift that we can give for parents listening right now, if there’s one gift we can give our parents is to lead by example through this. I’ve already decided that when Leela gets at least into maybe the early teens, I’m going to have her go through Lifebook as well too. Because these are things that can impact, I believe, anybody from—and correct me if I’m wrong—teenager to no matter what age you’re at.

Jon: 100%. We’re working on a program right now called Lifebook for kids. It’s actually a homeschool course using Lifebook as the curriculum that we’re going to be releasing later this year. So you may want to take a look at that.

Dr. Davidson: Awesome.

Jon: I’ll continue to talk about these four questions. The first question we ask you is, what are your beliefs in this area of your life? That is an eye-opening thing to explore.

Second question is, what, precisely, with clarity, do you want in this area of your life? What do you want from your health and fitness? What do you want your love relationship to be like? What do you want your career to be like? We go deep there and we ask you to make it as good as it can possibly be. We ask you to reach for the ideal, to find the courage to really ask for what you really want. Because you might surprise yourself in how effective you can be at getting what you want once you’ve taken the time to define what you want. So what do I believe? What do I want?

The next question is, why do I want that? Purpose. What is the reason behind my goal? What is the purpose behind my vision? And this is one of the power points of the Lifebook program. Because, like, for instance, getting in shape. Everybody knows how to get in shape. Everyone in the world knows how to get in shape. I shouldn’t say everyone in the world. But most people know that the formula is eat better, eat less, exercise more effectively and move around a little bit more. Everyone knows how to do it. © All rights reserved. 16

What’s going to control whether or not you do it is why you want to do it. Your reasons, your motivations are the fuel in the take. If your reasons are weak, then you’re not going to get yourself to take action. However, if you can make those reasons as strong as possible for wanting to get in shape—here’s a weak reason for wanting to get in shape, because I’ve got a photo session in three weeks and I need to look good for that photo session, right? Because I’m going to get married or something and I need to look good for this photo session.

Well, you can purge for three weeks and look good and then you can go back to your old habits. And that’s just a weak reason that’s not going to move your life forward in any meaningful way permanently. Versus I want to be in shape so that I can set the best possible example for my kids. I want to live longer. I want to live better. I want to have an awesome sex life with my wife or with my husband. Here are all the reasons that I’m absolutely committed to doing whatever it takes to be in great shape. When you start to get in touch with those deep motivating reasons, which we call your purpose, that’s where you will find the fuel to accomplish your goals. So we spend a lot of time on that in Lifebook.

And then the last question we ask is, all right, if that’s what you want and why you want it, next question is what do you need to do to get it? What’s your strategy? How are you going to make that happen? So, what do I believe? What do I want? Why do I want it? What do I need to do to get it?

You ask yourself those four questions in the 12 most important areas of your life, and your Lifebook is literally your answers to those questions. It becomes a vivid description of the life that you want to live. And then from there, you can start moving toward those goals using your strategies. And we help you out by providing a support system and accountability system that will ensure that you’ll make meaningful progress consistently.

Dr. Davidson: Yeah. Well, it’s those four points: the beliefs, what do you want, the why, which of course always make it bigger than yourself. That’s my tip for the day, is make your why bigger than yourself, and it’s creates you the unstoppable in that category. But beliefs, what do you want, your why, and what. I mean so those are the four pieces essentially to all 12 categories. So there’s like a nice easy system for those people that are very—my wife is very systemized, right, organization. That’s why I’m out in this little building with my stuff, because it’s, like, get it out of the house. Organization is maybe not the easiest things for me but for her. And having this disability to kind of organize it, put it into action, it’s just been life challenging. © All rights reserved. 17

Can you talk about, Jon, so you got an assessment that people can do, where they can actually score this. And the first time I went through and did it, there were definitely some areas that were amazing, some areas that were pretty good. And then the love relationship, which if somebody would’ve ask me two years ago and told you like I wasn’t proud of it. I wasn’t happy about it. I didn’t know how to fix it. But when I took that assessment, my love relationship was on the bottom.

Jon: Yeah, it stood out as a category that you really needed to focus on. So our assessment, we worked for years and spent a lot of time and effort and money. We’re the first company in the world that has quantified personal development so that we can track and measure it over time. Our assessment is called Lifebook’s Intra-Spect Assessment and it’s available on You can go take this assessment. It takes about 20 minutes. You answer about 100 questions.

And you get a report that scores you in every important area of your life. You get a bar graph and you can really see who you are in every important area. Basically, the equivalent of the scoring system is like the IQ test. So 100 is the average. And our average is just as little slightly below 100. I think our average is 96. So of all the tens of thousands of people who have taken the Intra-Spect Assessment, the average score across all 12 categories is about 96.

So that just kind of gives you a little rule of thumb. If you come in at 67, you know that you’re pretty far below average in some of these areas of your life. If you come in at 123, you’re killing it. And it’s a really great gauge for you to start thinking about how you’re doing in these important areas of your life and you can start to see where you’re really doing well and where you need some help.

And with you and Heather, Jay, I remember thinking to myself, “These guys are so freaking awesome. They’re successful. They’re young and beautiful. They love each other.” That’s the one thing about you guys. Your love relationship was struggling just because of what you guys had been through, how hard it was on you. But you two loved each other and you treated each other so good even though you were in a tough place. And that’s not always the case, right? You guys hadn’t stacked up all this baggage. You really wanted to solve this problem. And I remember thinking to myself, “These guys have the potential to create an extraordinary love relationship just by getting a few fundamentals in place.” And you guys prove me right.

Dr. Davidson: Yeah. Yeah. And honestly, the only reason I wanted to bring you on here, Jon, for—well, not the only reason, one of the reasons but—is to © All rights reserved. 18

expose that possibility exists and this possibility into a systemized approach. It’s not just this haphazard thing and we’re going to go, “Oh, I’m just going to make a scrapbook of my goals and…” No. It’s getting very calculated. It’s getting very specific in what you want to do, what you want to create. And it’s been absolutely a life changer. It’s one of those things, when people come over to my house, friends and family—and you know this because I’m constantly like sending you e-mails and introducing you to people, I’m like, “Have you heard of Lifebook?” And they’re like, “No.” And so I pull mine out and start showing them it. And you just see their eyes light up and I’m like…

Jon: Their eyes can get wide and they’re like, “What is this?” And if it’s anything like me, like if you spend too much time, like by the time you get to the love relationship, parenting, their eyes start to glaze over and they’re like, “How did you do this? I could never do this.” They like almost get overwhelmed. But then you got to be like, “No, there’s a process for this.” You’re going to be guided through. And the thinking that you’ll put into this thing will transform your life forever.

Dr. Davidson: Yeah, yeah. And I called you, Jon. And I’m like, okay, look we’re going to have a lot of people participating in this Lyme summit. This is going to be a game changer forum to learn about Lifebook. But how do we get this more to the masses? My wife and I, we did the $10,000 weekend. And it was amazing. I mean, I’d spend 900 times that amount for what it’s done. And then we actually ended up doing the one-on-one coaching with you and Missy, which is a lot more exclusive. So that’s not really something for the masses.

Jon: Right.

Dr. Davidson: But you have a program online that basically teaches people how to put together a Lifebook.

Jon: Exactly. Our live seminar does it in four days. So the great thing about that live seminar that you went through, Jay, is that you’re a captive audience. You can’t get away. You will leave with a Lifebook. We have 100% compliance on that program. Everybody that starts it, finishes it, and they leave with a Lifebook. The other thing about the live experience that so wonderful, Jay, you’ll remember how incredibly important those discussions were at the end of each category, where people were sharing their challenges and they’re sharing their breakthroughs and those group discussions can really help you crack through some of these categories, right?

Dr. Davidson: Big time. That was a huge piece of it. © All rights reserved. 19

Jon: So, that and then it’s a 5-star luxury experience. I don’t think anyone puts on the kind of experience that we put on. So the live experience is incredible. And you get the whole thing done in four days. But it’s expensive. It’s not going to be for everybody. Our mission is a million people with a Lifebook and that live seminar is not going to get us there. What’s going to get us there is our online course.

So our online course is exactly the same as the live experience from a content perspective but you go through it in the privacy of your own home. You don’t have the group experience, the live group interaction. But every once in a while, we run a class where we’ll take a big group of people. We just had 1000 people start Lifebook last week from Mindvalley, a big personal development company. And so we’re going through with a big group of people over a six-week period. And we’re jumping on the phone and on Google hangout once a week, so that everyone can get support and encouragement and have that group discussion.

So you can either do it in the privacy of your own home or, occasionally, we take groups through virtually. But our online course, which is called My Lifebook Online, is your way to do this program at a fraction of the cost of the big live event.

Dr. Davidson: Yeah, and I pushed you, Jon. So the program is like $1295 or $1395 or something, correct?

Jon: Yeah, I think it’s $1295.

Dr. Davidson: Yeah. And I’m like, okay, what can you do for the live summit listeners that are listening to us and like, “Okay, this is definitely something I need to add to my life to change my life.” Whether you’re struggling with health or you’ve come out of your health challenge and now you’re looking to better your life and interested in that growth mindset.

And $995 I think is what Jon’s offered it for. You can get it at “”  So just for the Chronic Lyme Disease Summit #2 Listeners.

I want to thank you so much, Jon, for taking time out of your schedule to join me on The Chronic Lyme Disease Summit 2 to just share this information, your experience, and that personal element that you have.

Jon: Anytime, Jay. We love you and Heather. And we support you guys. You guys are doing incredibly important work in the world. So we’re proud to be by your side.

Dr. Davidson: Yeah. Well as you’ve heard from Jon Butcher, there’s more than just the phase of healing your health; it’s really healing your life. And © All rights reserved. 20

definitely, we recommend checking up the Lifebook side of the things. Just an amazing thing. It’s been such a game changer for Heather and I.

And just like Lyme, just like looking at your life, we have to look at it as a whole, holistically, in all 12 categories. Be 12 categories smarter, 12 categories successful.

So definitely take this life saving, life transforming information home with you by clicking on the banner beside or below. And share this with your friends and loved ones. This is a message that actually needs to be shared that can save marriages, transform families in the future. And don’t forget to visit Jon Butcher at, so it’s You will not be disappointed.

Maximum blessings. This is Dr. Jay Davidson.


1 Comment

  1. I was very interested in the Life Book after watching your video but the link to the free self assessment is not available. Do you have another link?

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